Google Ads Questionnaire

Step 1 of 12

Phone

This field is for validation purposes and should be left unchanged.

Let’s get your Google Ads up and running.

If you are new to Google Ads, don’t worry. You’re not expected to be an expert. Just answer each question as best you can and we will take care of the technical details. The more you share, the better we can build a campaign that actually works for your business.

Most clients finish this in about 10 to 15 minutes.

FIRST THINGS FIRST

Who is your Vivid Image Account Director?(Required)

Cegi Wassman

Heidi Arndt

Kirsten Ahlgren

Kori Sanders

Kristal Ehrke

I’m not sure

YOUR INFORMATION

Basic contact details so we know who to reach and how.

Company name(Required)

Main contact for questions(Required)

First Name Last Name

Email(Required)

Phone

BUDGET & TIMING

This helps us plan your campaign structure and set realistic expectations from the start.

What is your monthly budget for Google Ads?(Required)

This is the amount paid directly to Google for ad placement. It is separate from Vivid Image’s management fee.
• Most small business campaigns start between $500 and $1,500 per month.
• Google Ads works on a pay-per-click model, meaning you only pay when someone actually clicks your ad.
• Not sure what to budget? We can walk you through options before we finalize anything.

Do you have a target start date?

Leave blank if you are flexible. If there is a deadline or seasonal timing that matters, let us know here.

Do you have a target end date?

Leave blank if this is an ongoing campaign.

BILLING & PAYMENT

Here is how Google Ads billing works with us. For everyone’s security, we don’t handle client payment information directly. Here is what that means for you:

Once your Google Ads account is set up, you will log in and add your own credit card directly. It takes about two minutes.
Your card is charged by Google, not by Vivid Image, for all ad spend.
Vivid Image invoices you separately for campaign management.
When the time comes, we will walk you through the login and billing setup step by step.

Have you advertised with Google Ads before?(Required)

Yes, we have an existing Google Ads account

No, this is our first time

If yes, do we have access to your existing account?

Yes

No, I will need to grant access

Not sure

YOUR BUSINESS

Help us understand what makes your business worth clicking on.

Who are your main competitors?(Required)

What makes you the better choice? Why should a customer pick you over them?

Think about what you would say to a customer who asked you directly.

WHAT TYPE OF ADS ARE YOU INTERESTED IN?

Check all that apply. If you are not sure, that is completely fine. We will help you figure out what makes the most sense for your goals.

(Required)

Search Ads: Text ads that appear when someone searches on Google. Best for reaching people who are actively looking for what you offer.

Display Ads: Visual banner ads that appear across websites, apps, and Gmail. Great for building brand awareness.

Video Ads: Video ads that run on YouTube and across the Google network. Good for storytelling and reaching broader audiences.

Shopping Ads: Product listings with a photo, price, and your store name that appear in Google Search. Best for businesses selling physical products.

Not sure yet: We can help you decide based on your goals and budget.

YOUR CAMPAIGN GOALS

This is the most important section. Everything else in your campaign is built around what you want to achieve.

What products or services do you most want to promote? Anything specific?(Required)

If you have a wide range of offerings, tell us where you want to focus first. We can always expand later.

What do you most want people to do when they come to your site?(Required)

Pick the one that matters most, or add your own.

Request a quote or estimate

Fill out a contact form

Call us directly

Send us an email

Visit a specific page or landing page

Make a purchase

Other

Additional context on what you want visitors to do(Required)

What page or pages should someone land on after clicking your ad?(Required)

This is usually a specific service page or a dedicated landing page. If you need help creating a landing page, let us know and we can discuss that separately.

WHO SHOULD SEE YOUR ADS?

We will handle the technical targeting setup based on what you tell us here. Just give us your best sense of who your customers are and where they are.

What locations should your ads target?(Required)

Be as specific or as broad as you need. ZIP codes, cities, a radius around your location, states, or nationwide

Do you want to reach a specific type of person?

Think about your best customers. Age range, gender, household income, whether they have children. You do not need to fill all of these in. Just flag anything that feels important.

Are there any audiences, websites, or topics your ads should specifically avoid?

We automatically exclude categories like adult content, parked domains, and low-quality sites. Flag anything beyond those defaults that you want us to exclude.

Are there any strong preferences about where your ads appear or who they reach that we should know about?

This is your chance to flag anything unusual. Most of the time we will use our best judgment, but we want to know if you have strong feelings about anything.

KEYWORDS

For Search Ads, we research and select keywords professionally. Your input here gives us a strong starting point and helps us understand how your customers think.

What words or phrases do you think your customers type into Google when they are looking for what you offer?

Do not overthink this. Just write what comes to mind. We will refine and expand the list.

Are there any words or phrases you want your ads to never show up for?

For example, if you are a premium brand, you might want to exclude terms like ‘cheap’ or ‘free.’ If you only serve adults, you might exclude ‘kids’ or ‘student.’

AD CREATIVE & BRANDING

This covers the look and feel of your ads. For Search Ads, this is mostly text. For Display, Video, and Shopping Ads, visuals matter too.

Do you have a company logo in a digital format?(Required)

Yes, Vivid Image already has it on file

Yes, I will upload it below

No, we do not have one

If you are uploading your logo, please add it here.

Accepted formats: PNG, JPG, SVG. A version on a transparent or white background works best.

Max. file size: 50 MB.

For visual ads (Display or Video), who will create the ad graphics?

If you choose to create your own, keep in mind that some ad sizes are quite small, so text and images need to be clean and readable. Accepted formats: GIF, JPG, PNG. Max file size: 150KB per image.

Go ahead and create these for me

We will create our own ad graphics

If you have images you would like used in your ads, upload them here.

You must have rights to use any images provided. The more options you give us, the better we can test what performs.

Drop files here or

Max. file size: 50 MB, Max. files: 6.

Are there specific quotes, benefits, or messages you want featured in the ad copy?

Think about your strongest selling points, current promotions, or anything you always wish more people knew about your business.

Are there branding guidelines or color preferences we should follow?

If you have a brand guide, describe the key points here or upload it. If not, just list any colors or style preferences that feel important.

ANYTHING ELSE?

Google Ads can be a lot to take in. This is your chance to share anything on your mind.

Is there anything important about your business, your customers, or your goals that we have not covered?

Is there anything you are nervous or uncertain about going into this?

We would genuinely rather know now than find out later. There are no wrong answers here.

Data Consent(Required)

I consent to the information submitted in this form being collected and stored by Vivid Image for project management and communication purposes.