Step 1 of 9 11% URLThis field is for validation purposes and should be left unchanged.Your story is worth getting right. Before we meet, we want to hear from you in your own words. Your answers to these five questions will shape our entire clinic together and help us hit the ground running rather than spending time getting up to speed. There are no wrong answers. Write like you are talking to us directly. BEFORE WE BEGINVivid Image Account Director(Required) Cegi Wassman Heidi Arndt Kirsten Ahlgren Kori Sanders Kristal Ehrke I’m not sure Company Name(Required)Your Name(Required) First Last Your Email(Required) A note before you answer StoryBrand is a proven messaging framework built around one idea: when customers understand how you help them, they engage. The following five questions are drawn directly from that framework. Each one has a short note explaining why we ask it. Don’t overthink your answers. A few honest sentences on each question is all we need to prepare for a productive clinic. Who is your ideal customer?(Required)Describe the type of person or business you are trying to reach. Be as specific as you can. The more vivid your picture, the better our messaging will connect with them. Why we ask: In StoryBrand, the customer is always the hero of the story, not your brand. Before we can write messaging that resonates, we need to know exactly who we are writing for. What problem does your ideal customer have that you solve?(Required)What is the main issue, frustration, or challenge your customers face before they find you? Think about both the practical problem and how it makes them feel. Why we ask: StoryBrand teaches that customers are drawn to brands that acknowledge their problem before promoting their product. The more clearly we can name the problem your customer feels, the more your messaging will stop them in their tracks. What sets you apart from your competitors?(Required)What do you do differently or better than anyone else? This could be your process, your people, your track record, your values, or something no one else offers. Why we ask: In StoryBrand, your brand plays the role of the guide, not the hero. Your differentiators are the proof that you are the right guide for your customer’s journey. We use this to shape your authority and credibility in the messaging. How do your customers' lives or businesses improve after working with you?(Required)Paint a picture of what life looks like after someone works with you. What changes for them? What do they stop worrying about? What do they gain? Why we ask: This is the most powerful part of StoryBrand messaging. Customers do not buy products; they buy a better version of their situation. Describing the transformation your customers experience is what makes your message compelling and memorable. What do you most want customers to do when they engage with your business?(Required)Think about the single most important action you want a new customer to take. What does success look like for you after someone sees your marketing? Call us Request a quote or estimate Fill out a contact form Book an appointment or consultation Make a purchase Sign up or register Other Please explain(Required)Any additional context, promotions, or specific next steps you want us to know about Why we ask: Every piece of messaging needs a clear call to action. StoryBrand calls this the direct call to action, and it needs to be simple, specific, and repeated consistently. Knowing what you want people to do shapes everything from your website copy to your ads. Is there anything else we should know before the clinic?No pressure — even a sentence or two can be helpful. The more context we have, the more productive our time together will be.Data consent(Required) I consent to the information submitted in this form being collected and stored by Vivid Image for project management and communication purposes. Δ